This is really picking up and even movies are promoted by this method. In-game advertising is more commercial type and is purely targeted for promotion of the product via the game. The storyline of these games can be commercial, educational or political like the game American Army created to attract more youth towards devoting their life to army and also games meant to promote sports like Formula One racing are also a part of this technique. Pepsi man and Burger man were the mascots used in promotional games designed by Pepsi and Burger King respectively. Usually the mascot of the particular company is depicted as the hero in such games. The graphics of these games have matured from arcade style flash to three-dimensional.īTL Advergaming comprises of recruitment tools like In-game advertising, militiamen and edutainment. The first Advergame to be distributed on compact disk was by Chex and General Mill.
Taco Bell and Coca Cola followed it by giving customers floppy disks containing promotional games. The first Advergame was distributed by American Home Food, which was developed by Chef Boyardee. It started with floppy disk basically to create awareness as well as product promotion. If the games are made for product advertising, the product is highlighted in the game.īefore the invention of the internet, floppy disks and later compact disks were used as a medium to promote games and in turn a particular product. This method is also used to attract more visitors to the site and to increase the traffic flow on the website. The business incorporates interactive video games on their website so as to create more awareness about their product among the website visitors.
ATL Advergaming can be vaguely explained as a promotional video game.
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