Talk to your chosen designer about your design concept. For example, if your food truck is pink, your website should also incorporate the color pink. This is vital when designing your food truck. You want this person to have some experience with large, custom graphics and especially vehicle wraps. The same questions you asked the professional designers apply here as well. If spending a lot of money isn’t part of your game plan, you can always hire an amateur like a design student or freelancer. Interview graphic designers and ask them about not only creating your logo and food truck design but putting together a cohesive branding package for you.Īsk the designer if they have experience with custom car/truck wraps and if they currently work with a skilled printer. This will cost you more than an amateur, but the results will be worth it. This is where the pros come in.Ĭonsider hiring a professional. You want your truck design, logo, branding, color scheme, website, social media and more to be cohesive. Unless you’re a graphic designer, this isn’t something you should attempt on your own. Now that you know why your food truck design matters more than ever, you might be wondering how to pick a designer and where to find one. (tweet this) Make a great first impression. Your potential customers will judge the quality of your food by the quality of your food truck design. You want your food truck design to stand apart from the crowd. If your truck is bland and boring, potential customers are going to walk right by. But, why leave anything to chance? Combine your great smelling food with a stand-out food truck design that appeals to customers walking by.
Sure, you could try to stand on your food alone. Some things than can help move you ahead of the competition include:įirst impressions are everything. The design of your truck is what sets you apart. If you’re parked in a food truck park, or you’re lined up on a crowded street full of trucks, you want to stand out.
Most people would choose the brightest, freshest, most attractive looking apples. Let’s say you walk into the grocery store, and you want to buy apples. Let’s look at why your food truck design matters more than ever. In an arena of fierce competition, it pays to have a food truck design that delivers.
Your food truck design helps you stand out.įood trucks bring in more than $1 billion each year, and there is every indication that food trucks will continue to grow.
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